Case Studies

In house, to globally seen.

We don't build feeds to look busy. We build them to reposition brands, grow communities, and move people to act. Here's a closer look at what that does, brand by brand.

Haute Dolci Heavenly Desserts Batch London Nordic Face Plunge Delaney Freeman
Instagram & TikTok @hautedolci
Luxury dessertBrand positioningContent creation & management

From dessert spot to luxury destination.

Haute Dolci makes some of the most beautiful desserts in the country, but the feed read like a local sweet shop, not the premium, design-led experience the brand actually delivers. We rebuilt the visual language and the story around it.

2.1M+
Views generated

Cinematic product content built to be saved and shared, not scrolled past.

+340%
Engagement lift

A consistent voice and rhythm turned passive viewers into a returning audience.

18K
New followers

Premium positioning attracted exactly the audience the brand was built for.

The challenge

Stunning product, inconsistent presence. The content didn't communicate the price point, the occasion, or the craft, so the brand was competing on cravings instead of selling an experience.

What we did

Rebuilt the visual language around restraint, texture and ritual, slow cinematic product moments, considered styling, and a caption voice that reads like a luxury house. Repositioned dessert as a destination for celebration.

The result

A feed that finally matches the room. Stronger save and share rates, a clearer premium position in a crowded market, and content that travels well beyond the existing audience.

Campaign spotlight

The Student Campaign

To own the student audience around term-time, we built a dedicated campaign that spoke their language, high-energy, relatable creator content paired with a clear offer and an even clearer call to action. We made Haute Dolci the default plan for a student night out, not an afterthought.

1.4M
Campaign views
+220%
Student-night footfall
3 wks
Campaign window
TikTok @heavenlydessertsuk
Luxury dessertContent creation & managementTikTok-first

A national brand, finally built for TikTok.

Heavenly Desserts had the product and the reach, but a platform that wasn't keeping pace. We took content and management end-to-end and turned TikTok into a discovery engine.

3.5M+
TikTok views

A format system designed to hook in the first second and hold to the last.

12
Videos over 100K

Repeatable, trend-aware formats that break through instead of relying on luck.

+260%
Profile visits

Discovery turned into intent, with the menu and locations one tap away.

The challenge

Strong product, under-leveraged platform. Posting was inconsistent and the content wasn't engineered for how TikTok actually rewards attention.

What we did

Owned content and management completely. Built a repeatable format system, hook-led openers, ASMR product moments, trend-aware edits, and a posting rhythm that compounds week on week.

The result

A feed that consistently breaks through, more profile visits, and a platform that finally works as a top-of-funnel discovery engine for the brand.

Instagram & TikTok @batchldn
Founder-ledStorytellingContent campaign

A brand built around the founder's story.

Batch London's biggest asset is the person behind it. We built a founder-led storytelling campaign that put their face, their voice and their why at the centre, turning a product brand into a brand people feel connected to.

1K+
Shares generated

Over a thousand shares boosting interactive content and community building for their launch. Engagement and brand presence expanded exponentially within this storytelling launch campaign.

The challenge

A strong product with no human centre. The feed sold the thing, but never the story or the person that made people care in the first place.

What we did

Built a founder-led storytelling campaign, behind-the-scenes, origin story, point of view and the day-to-day of building the brand. We made the founder the face of the feed and gave the content a consistent, personal voice.

The result

A brand people feel connected to. Founder content outperformed product posts, engagement climbed, and the audience became a community that follows the journey, not just the offer.

Nordic Face Plunge, wellness evolution 2024 to 2026
Instagram @nordicfaceplunge
WellnessBrand messagingInfluencer seedingSocial media management

In 12 weeks, we fixed the feed.

Nordic Face Plunge had a strong product but a feed that wasn't converting, plenty of views, not enough clicks. We rebuilt it end to end and turned attention into action, community and sales.

10K+
Interactions

A feed people actually engage with, comment, save, share and click.

80%
Organic

Only 20% came from ad spend, the rest we built organically through real reach.

12 wks
To the turnaround

From struggling-to-convert to present, magnetic and community-led.

The challenge

Strong product, a feed that wasn't converting. Content was getting seen but not driving link clicks or sales, and the brand messaging wasn't landing the way the product deserved.

What we did

Rebuilt the feed in 12 weeks. We seeded the product with influencers and mixed three pillars, viral-led content, founder content and education, then sharpened the messaging and re-tailored everything toward clear calls to action and product education.

The result

10,000+ interactions with only 20% from ad spend. We made the brand present, built a genuine community around it, and turned a feed that struggled to convert into one that drives clicks, sales and belonging.

Instagram & TikTok @delaneyfreeman_
Personal brandTravel & wellnessBrand partnershipsFunnels & automation

One creator, two brands, 100k strong.

We grew Delaney's travel and wellness presence across TikTok and Instagram to 100k followers, then turned that audience into a business, partnering with brands, building landing pages and funnels, and launching her own products that sell out organically.

Delaney Freeman portrait
Delaney Freeman travel and wellness feed
100+
Brand deals secured

A creator brands want to partner with, built on trust and authentic storytelling.

100K
Audience built

Grown across TikTok and Instagram around her travel and wellness journey.

2
Brands built, fully organic

An organic media company for athletes, and her own ecommerce brand.

The challenge

A creator with real story to tell and no system around it, audience, brand partnerships, products and funnels all living in separate places, none of them compounding.

What we did

Expanded her presence across TikTok and Instagram to 100k, leveraged that audience to land brand partnerships, built landing pages and the funnels and automation behind them, and used her platform to launch an organic media company for athletes.

The result

100+ brand deals, a 100k audience, and two brands built fully organically, all powered by authentic storytelling and the right funnels rather than ad spend.

MOSO@shopmoso
Brand spotlight

Building MOSO from the ground up.

Originally @shopmoso, an athlete mental-health brand, we helped host and run her ecommerce, and sold out every launch organically, simply through authentic storytelling and the right funnels and automation. No paid push, just a community that buys in.

Sold
out every launch
100%
Organic, no ad spend
Athlete
Mental-health mission
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Let's build the case study they'll screenshot.

If your feed is getting seen but not felt, or seen but not converting, that's exactly the gap we close.